Wearable neurotech for the real world.
What Is BrainFit?
Take the guesswork out of what's going on in your head.
Features
Why BrainFit?
BrainFit is powered by FCLabs’ innovative wearable neurotechnology.
01
Design
Incredibly small, lightweight, low cost.
02
Flexibility
‘Wear and forget’. Can be integrated almost invisibly into existing headgear (our first product is a baseball cap).
03
Safety
Uses completely safe, non-invasive near-infrared light to measure brain activity (blood flow and oxygenation levels).
04
Innovation
Tracks activation and engagement of the pre-frontal cortex; the part of the brain responsible for focus, attention, decision making, working memory and regulation of emotions (amongst other things).
Who Is BrainFit For?
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
Take control of your brain fitness. Build better brain and mental health, strength, resilience and performance.
Take Control of Your Brain Fitness and Performance
BrainFit allows anyone, anywhere to measure, manage and improve their brain fitness as easily as their physical.
Take the guesswork out of what's going on in your head.
Build better brain and mental health, fitness, strength, resilience.
Improve performance, no matter what challenges life or work might throw at you; or you choose to take on.
CoreScore
SubScores
Quick Actions
Meet the BrainFit App
Daily CoreScore
Unique score reflecting your brain fitness, updated daily
Combines sleep, activity and stress metrics into one easy-to-track score
Take the guesswork out of tracking your brain fitness
Insights & Suggestions
Powered by the BrainFit Coach
Gives insights unique to you
Built on neuroscience
Simple & Intuitive
Built for one thing: to improve your brain fitness
Science that makes sense
Tune in, don’t burn out
You're In Control
Brain Fitness Hub
Your BrainFit stats, at a glance
Beams
Build powerful micro-habits with the BrainFit community
BrainFit Coach
Our BrainFit Coach, tailored to you
Stay Updated With the BrainFit Newsletter
Read
Sleep
May 26, 2025
Too Much Sleep and Your Brain: What You Need to Know
Read
Sleep
May 26, 2025
The Hidden Brain Impact of Overworking
Read
Other
May 26, 2025
Revolutionising Brain Tumour Diagnosis
Read
Brain Fitness
May 26, 2025
Older Women Most Affected by Mental Health Absence
Read
Brain Fitness
May 26, 2025
Neurostimulation: A New Hope for Depression
Read
FC Labs + Tech
May 26, 2025
Monitor Your Brain Health with fNIRS Technology
Savings Calculator
BrainFit Calculator for Business
Low brain fitness means we just don't feel, function or perform as we should. At work, rest or play. Mistakes are made, accidents happen, quality and productivity decline. Over time we risk burn out and other long term health issues.
This impacts your business's bottom line in all sorts of ways, costing the global economy trillions every year. Absenteeism, Presenteeism and Staff Turnover are the biggest concerns for most. (If you're in a relevant sector we can also provide data on accidents, injuries, fatalities & near-misses, avoidable errors & rework, unplanned downtime and efficiency/sustainability).
This calculator uses the latest research data available to give you an indication of what low brain fitness could be costing your business. We've used all-industry averages, but you can input numbers specific to your sector or even business.
In trials of BrainFit to date we've seen improvements of at least 20%, so have used that as the baseline.
Thanks For Your Interest In Brainfit
It's an incredibly exciting time for us just now.
Limited availability pre-launch beta trials of the BrainFit App and Online Personal Training are live from 1st June 2025. Our wearable, BrainFit Pro, will launch Q1 2026, with early-bird discount orders open from October 2025.
I'd love you to join us on this journey.
You can contact the team at hello@brainfitfirst.com or use the form.
Mathew Norbury (Founder & CEO)
Wearable neurotech for the real world.
What Is BrainFit?
Take the guesswork out of what's going on in your head.
Features
Why BrainFit?
BrainFit is powered by FCLabs’ innovative wearable neurotechnology.
01
Design
Incredibly small, lightweight, low cost.
02
Flexibility
‘Wear and forget’. Can be integrated almost invisibly into existing headgear (our first product is a baseball cap).
03
Safety
Uses completely safe, non-invasive near-infrared light to measure brain activity (blood flow and oxygenation levels).
04
Innovation
Tracks activation and engagement of the pre-frontal cortex; the part of the brain responsible for focus, attention, decision making, working memory and regulation of emotions (amongst other things).
Who Is BrainFit For?
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
Take control of your brain fitness. Build better brain and mental health, strength, resilience and performance.
Take Control of Your Brain Fitness and Performance
BrainFit allows anyone, anywhere to measure, manage and improve their brain fitness as easily as their physical.
Take the guesswork out of what's going on in your head.
Build better brain and mental health, fitness, strength, resilience.
Improve performance, no matter what challenges life or work might throw at you; or you choose to take on.
CoreScore
SubScores
Quick Actions
Meet the BrainFit App
Daily CoreScore
Unique score reflecting your brain fitness, updated daily
Combines sleep, activity and stress metrics into one easy-to-track score
Take the guesswork out of tracking your brain fitness
Insights & Suggestions
Powered by the BrainFit Coach
Gives insights unique to you
Built on neuroscience
Simple & Intuitive
Built for one thing: to improve your brain fitness
Science that makes sense
Tune in, don’t burn out
You're In Control
Brain Fitness Hub
Your BrainFit stats, at a glance
Beams
Build powerful micro-habits with the BrainFit community
BrainFit Coach
Our BrainFit Coach, tailored to you
Stay Updated With the BrainFit Newsletter
Read
Sleep
May 26, 2025
Too Much Sleep and Your Brain: What You Need to Know
Read
Sleep
May 26, 2025
The Hidden Brain Impact of Overworking
Read
Other
May 26, 2025
Revolutionising Brain Tumour Diagnosis
Read
Brain Fitness
May 26, 2025
Older Women Most Affected by Mental Health Absence
Read
Brain Fitness
May 26, 2025
Neurostimulation: A New Hope for Depression
Read
FC Labs + Tech
May 26, 2025
Monitor Your Brain Health with fNIRS Technology
Savings Calculator
BrainFit Calculator for Business
Low brain fitness means we just don't feel, function or perform as we should. At work, rest or play. Mistakes are made, accidents happen, quality and productivity decline. Over time we risk burn out and other long term health issues.
This impacts your business's bottom line in all sorts of ways, costing the global economy trillions every year. Absenteeism, Presenteeism and Staff Turnover are the biggest concerns for most. (If you're in a relevant sector we can also provide data on accidents, injuries, fatalities & near-misses, avoidable errors & rework, unplanned downtime and efficiency/sustainability).
This calculator uses the latest research data available to give you an indication of what low brain fitness could be costing your business. We've used all-industry averages, but you can input numbers specific to your sector or even business.
In trials of BrainFit to date we've seen improvements of at least 20%, so have used that as the baseline.
Thanks For Your Interest In Brainfit
It's an incredibly exciting time for us just now.
Limited availability pre-launch beta trials of the BrainFit App and Online Personal Training are live from 1st June 2025. Our wearable, BrainFit Pro, will launch Q1 2026, with early-bird discount orders open from October 2025.
I'd love you to join us on this journey.
You can contact the team at hello@brainfitfirst.com or use the form.
Mathew Norbury (Founder & CEO)
Wearable neurotech for the real world.
What Is BrainFit?
Take the guesswork out of what's going on in your head.
Features
Why BrainFit?
BrainFit is powered by FCLabs’ innovative wearable neurotechnology.
01
Design
Incredibly small, lightweight, low cost.
02
Flexibility
‘Wear and forget’. Can be integrated almost invisibly into existing headgear (our first product is a baseball cap).
03
Safety
Uses completely safe, non-invasive near-infrared light to measure brain activity (blood flow and oxygenation levels).
04
Innovation
Tracks activation and engagement of the pre-frontal cortex; the part of the brain responsible for focus, attention, decision making, working memory and regulation of emotions (amongst other things).
Who Is BrainFit For?
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
BrainFit For Life
BrainFit empowers individuals to better understand what’s going on in their brain and the factors affecting it. Build better brain and mental health, strength, resilience and performance.
BrainFit For Business
BrainFit is the ultimate wellbeing benefit. It’s the right thing to do, and it’s good for the bottom line. Poor brain fitness costs businesses globally over $8.5 trillion every year in lost productivity (primarily through absenteeism & presenteeism). Check out our online calculator to see what it might be costing you.
BrainFit For Sport
Improve performance, even under pressure. In contact sports we’re also developing technology to help identify and track the long-term impact of TBIs.
BrainFit For Safety
Real-time risk assessment when and where it matters most. Identify and predict risk from low or impaired brain fitness and performance. Empower individual workers. Drive behavioural change. Reduce near-misses, injuries, fatalities, avoidable errors and unplanned shutdowns.
Take control of your brain fitness. Build better brain and mental health, strength, resilience and performance.
Take Control of Your Brain Fitness and Performance
BrainFit allows anyone, anywhere to measure, manage and improve their brain fitness as easily as their physical.
Take the guesswork out of what's going on in your head.
Build better brain and mental health, fitness, strength, resilience.
Improve performance, no matter what challenges life or work might throw at you; or you choose to take on.
CoreScore
SubScores
Quick Actions
Meet the BrainFit App
Daily CoreScore
Unique score reflecting your brain fitness, updated daily
Combines sleep, activity and stress metrics into one easy-to-track score
Take the guesswork out of tracking your brain fitness
Insights & Suggestions
Powered by the BrainFit Coach
Gives insights unique to you
Built on neuroscience
Simple & Intuitive
Built for one thing: to improve your brain fitness
Science that makes sense
Tune in, don’t burn out
You're In Control
Brain Fitness Hub
Your BrainFit stats, at a glance
Beams
Build powerful micro-habits with the BrainFit community
BrainFit Coach
Our BrainFit Coach, tailored to you
Stay Updated With the BrainFit Newsletter
Read
Sleep
May 26, 2025
Too Much Sleep and Your Brain: What You Need to Know
Read
Sleep
May 26, 2025
The Hidden Brain Impact of Overworking
Read
Other
May 26, 2025
Revolutionising Brain Tumour Diagnosis
Read
Brain Fitness
May 26, 2025
Older Women Most Affected by Mental Health Absence
Read
Brain Fitness
May 26, 2025
Neurostimulation: A New Hope for Depression
Read
FC Labs + Tech
May 26, 2025
Monitor Your Brain Health with fNIRS Technology
Savings Calculator
BrainFit Calculator for Business
Low brain fitness means we just don't feel, function or perform as we should. At work, rest or play. Mistakes are made, accidents happen, quality and productivity decline. Over time we risk burn out and other long term health issues.
This impacts your business's bottom line in all sorts of ways, costing the global economy trillions every year. Absenteeism, Presenteeism and Staff Turnover are the biggest concerns for most. (If you're in a relevant sector we can also provide data on accidents, injuries, fatalities & near-misses, avoidable errors & rework, unplanned downtime and efficiency/sustainability).
This calculator uses the latest research data available to give you an indication of what low brain fitness could be costing your business. We've used all-industry averages, but you can input numbers specific to your sector or even business.
In trials of BrainFit to date we've seen improvements of at least 20%, so have used that as the baseline.
Thanks For Your Interest In Brainfit
It's an incredibly exciting time for us just now.
Limited availability pre-launch beta trials of the BrainFit App and Online Personal Training are live from 1st June 2025. Our wearable, BrainFit Pro, will launch Q1 2026, with early-bird discount orders open from October 2025.
I'd love you to join us on this journey.
You can contact the team at hello@brainfitfirst.com or use the form.
Mathew Norbury (Founder & CEO)